The Importance of Brand (with Ben Bolton)

Welcome to Insurance Covered, the podcast that covers everything insurance. In this episode Peter is joined by Ben Bolton for his second appearance on the podcast. In this episode we discuss the growing importance of brand in commercial insurance.

In this episode we discuss:

• Ben's new venture Insurindex - which looks at brand power and brand awareness in the insurance industry
• What makes a 'power brand' and a 'challenger brand'
• A general view of how strong brands are within the insurance world
• How a strong brand can be created and maintained
• Why brand is becoming increasingly important to consumers

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