Snapshots Autumn 2019

A roundup of key legal developments for the modern commercial lawyer.

Welcome to the Autumn 2019 edition of Snapshots.  

A key data snapshot to flag is the ICO issuing its largest fine ever (£183m) against British Airways as a result of a data breach which occurred after approximately 500,000 users of the airlines website were diverted to a fraudulent website which collected their personal data.  

With technology infiltrating more and more aspects of the legal landscape, we review the Law Commission's final report on the validity of e-signatures. The report provides clarity for parties seeking to take advantage of the efficiency offered by electronic execution of documents. 

In the commercial case law section, we analyse the recent Court of Appeal decision on reasonable endeavours, which highlights the need act positively to perform the obligation and that parties should not purposefully act in a way to avoid the relevant outcome.

In advertising we look at: the amount of followers you need to be defined as having "celebrity" status; the importance of ensuring that your influencers are truly right for your brand; and what evidence a business must provide to show audience composition. We also explore examples of when an ad perpetuates harmful gender stereotypes and when an ad does not.

Finally, we look at the White Paper on the Fourth Industrial Revolution which details the strategy on regulating new technology and why this is important.

This and much, much more…

Enjoy! 

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