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P&G: verification requirements in comparative advertising campaigns

Published on 02 Nov 2020. By Oliver Bray, Senior Partner, Technology, Media & Telecoms Sector Lead

How much detail do you need to include to meet the verification requirements under the CAP Code when making comparisons with identifiable competitors?

Thinking - Snapshot

Playrix: gameplay footage must be representative of the gaming experience

Published on 02 Nov 2020. By Oliver Bray, Senior Partner, Technology, Media & Telecoms Sector Lead

When advertising a game, can you use gameplay footage which does not actually feature in the game, or only features to a limited degree?

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