RPC advises the shareholders of Wireless Social on its acquisition by The Access Group

International law firm RPC has advised the shareholders of Wireless Social Holdings Limited (Wireless Social) as it becomes part of Access Hospitality, a division of The Access Group. 

Wireless Social is a leading provider of guest Wi-Fi, analytics and marketing solutions to the UK hospitality sector. The integration of Wireless Social’s technology with Access Hospitality's solutions will offer customers deeper insight and understanding of guest demographics, enabling operators to better target and personalise offers for customers, in real-time.

The RPC deal team was led by Partner Jeremy Cunningham, supported by Partner Joshua Charalambous, Senior Associate Josh Smith and Associate Robert Eccles.

Julian Ross, founder and CEO of Wireless Social, said: “Wireless Social and The Access Group are both dedicated to innovation and adding value to our hospitality clients. This new partnership will open up many new doors for existing customers of both companies, as we blend our collective expertise to deliver even more cutting-edge tech solutions to market."

Jeremy Cunningham adds: "We are delighted to have advised the sellers on the acquisition of Wireless Social by The Access Group. The deal is a reminder that technology continues to play a pivotal role in shaping the future of the hospitality industry and in enhancing customer experience.  As technology continues to redefine the world we live in, our transactional tech team remains dedicated to helping clients navigate their way through transformative deals in the retail and technology sectors to drive innovation and success."

Client announcement: Wireless Social are now part of The Access Group