Sports
Sports Ticker #118: Thom Browne v Adidas, Formula E on TV and Q&A with Ben Maher – a speed read of commercial updates from the sports world
In a fortnight which saw boxing face an ultimatum for its inclusion in the 2028 Olympic Games in Los Angeles, trials of an alternative system to VAR extended by the International Football Association Board and the NBA announce its return to China in 2025, we bring you updates on Thom Browne vs Adidas, AB InBev's partnership with FIFA for the Club World Cup 2025 and an exciting RPC event with Ben Maher on 17 December.
Read moreSports Ticker #117: Padel Cup, Cadillac enters F1 and AI rugby developments
In a fortnight which saw Premier League clubs approve changes to the Associated Party Transaction rules and Thom Browne prevail against Adidas in its long running dispute concerning striped trade marks (further analysis in the next Ticker!), we bring you updates on the newly anticipated global rugby competition, MotoGP's broadcast agreement with TNT Sports and an ex-footballer's professional tennis debut.
Read moreSports Ticker #116: Football Governance Bill, Ashes series and Sela shirts
In a fortnight which saw Barcelona strike a record €1.7bn kit deal with Nike (ending the 'will they / won't they' debate on Barcelona producing their own kit), NFL Commissioner Roger Goodell set his sights on Ireland for an international game and Ferrari sign a multi-year F1 partnership with IBM, we bring you updates on the revived Football Governance Bill, the 2024/25 Women's Sport Investment Accelerator scheme and Sela Sound Shirts for football fans with hearing impairments.
Read moreSports Ticker #115: Wimbledon AI, NSL revamp and Diarra ECJ judgment
In a fortnight which saw FIFA name Lenovo as an official technology partner, Wrexham AFC secure Meta Quest as the club's back of shirt sponsor (with the players wearing the headsets as they walked out onto the pitch), and New Zealand win the Women's T20 Cricket World Cup, we bring you updates on Wimbledon replacing line judges with AI, the revamped Netball Super League and the recent Diarra ruling in the European Court of Justice.
Read moreSports Ticker #114: Wimbledon expansion, Club World Cup 2025 and F1's LEGO partnership – a speed read of commercial updates from the sports world
In a fortnight which saw the WRU issue Wales Women’s rugby team with 37 full-time contracts and the announcement of the Green Sport Awards 2024 nominees, we bring you updates on Wimbledon's plans for expansion, Barclays' partnership with the WSL and Women's Championship, and the Global Esports Federation's commitment to the UN Sustainability Development Goals.
Read moreSports Ticker #113 - PL v Man City, Commonwealth Games 2026 and Supreme Court referee ruling - a speed read of commercial updates from the sports world
In a fortnight which saw the Women's Professional League agree a record £45 million Barclays title sponsorship extension, Friedkin Group reach a deal to buy Everton FC and FIFA extend its partnership with Lay's, we bring you updates on the 'Sports Trial of the Century' between the Premier League and Man City, Glasgow's plans for the 2026 Commonwealth Games and how football referees may qualify as employees.
Read moreSports Ticker #112: Leicester City's PSR appeal, Paralympics success and Women's Rugby World Cup 2025 coverage
Edition 112 12 September 2024 In a fortnight which saw ParalympicsGB claim second place at the Paris Paralympics 2024, the Scottish government strongly encouraged to back the Glasgow 2026 Commonwealth Games, and the French Rugby Federation agree a new supplier partnership with Adidas, we bring you updates on AI-powered translation of sports commentary, Women's Rugby World Cup 2025 on the BBC, and Leicester City's successful appeal of its PSR charge.
Read moreSports Ticker #111: New era for women's football, NFT football trading cards and Twickenham's naming rights deal
In a fortnight which saw the Paris 2024 Summer Olympics come to a close, Andy Murray's retirement from tennis and British Basketball's Manchester franchise acquired by a US-based investment group, we bring you updates on the "New Era" for women's football, the NFL and Sony's new partnership, and Twickenham's new naming rights deal.
Read moreSports Ticker #110: Special Edition - 2024 Summer of Sport - a speed read of commercial updates from the sports world
In a fortnight which has seen Euro 2024 final heartbreak for England's men and a spectacular (but wet) opening ceremony at Paris 2024, we bring you a very special edition of the Sports Ticker: the 2024 Summer of Sport! Read on for a Ticker roundup of the biggest events this summer: Euro 2024 and the Paris 2024 Summer Olympics.
Read moreSports Ticker 109: Wimbledon esports, Euro 2024 sustainability and renaming Old Trafford – a speed read of commercial updates from the sports world
In a fortnight which saw Southgate step down as England manager after the Euro 2024 final defeat to Spain, Alcaraz and Krejcikova win the Wimbledon's singles tournaments, and Tadej Pogačar lead the Tour de France, we bring you updates on a new Wimbledon esports tournament, Old Trafford naming rights and UEFA's sustainability goals.
Read moreSports Ticker #108: football governance, F1 in Asia and AI marketplaces
In a fortnight which saw Real Madrid lift the Champions League Cup once more, a new "Ultimate Championship" athletics event announced and Charles Leclerc win on home soil for the first time in the Monaco Grand Prix, we bring you updates on the now-halted Football Governance Bill, potential Formula 1 expansion into Southeast Asia and record-breaking interest in women's sports.
Read moreSports Ticker #107: football sustainability, AI team selection and new F1 tech – a speed read of commercial updates from the sports world
In a fortnight which saw Manchester City bag its fourth consecutive Premier League victory, Brazil announced as the host of the 2027 Women's World Cup and Will Smith purchase his own electric powerboat team, we bring you updates on sustainability in football, AI in cricket, and bees in baseball.
Read moreSports Ticker #106: Liverpool's Adidas kit, a new athletics venture and the London Marathon – a speed read of commercial updates from the sports world
In a fortnight which saw women's Rugby League launch its world-first player-run TikTok account, Ferrari's F1 partnership with HP, and Apple reportedly on the verge of a global broadcast deal for FIFA World Cup, we bring you updates on a new athletics joint venture, Wrexham AFC, and the disqualification of all three medallists in the Beijing half marathon.
Read moreSports Ticker #105: WIPO's esports partnership, MotoGP takeover and Brighton's record profits – a speed read of commercial updates from the sports world
In a fortnight which saw the UK Football Governance Bill introduced to Parliament, TNT Sports and Discovery+ win rights to show the 2024 Autumn Nations Series and rumours of "multiple proposals" to host the 2026 Commonwealth Games, we bring you updates on a collaboration between WIPO and the Esports Integrity Commission, MotoGP's takeover and JPMorgan's formation of a specialist sports investment group.
Read moreSports Ticker #104: European sponsorship record growth, Germany's Adidas to Nike swap and Formula E shifts gears – a speed read of commercial updates from the sports world
In a fortnight which saw Pete Distad named as CEO of the new Disney-Fox-Warner Bros sports streaming venture, Nottingham Forest losing four points for breaching Premier League profit and sustainability rules, and the announcement of a new fan engagement app for Swedish esports organisation Ninjas in Pyjamas, we bring you updates on German football's Adidas-Nike kit supplier swap, steps forward on the new structure for women's cricket and a bizarre bee blitz on Carlos Alcaraz.
Read moreSports Ticker #103: Paralympics' media reach, Super League trade mark, and Red Bull Padel – a speed read of commercial updates from the sports world
In a fortnight which saw Wimbledon recognised as having the highest ad engagement for women's sports events in 2023, the FIA President investigated for alleged race interference, and world No 1 Novak Djokovic knocked out of the Indian Wells tournament by world No 123 "lucky loser", we bring you updates on media deals for the 2024 Paris Paralympic Games, attempts to register an EU trade mark for "The Super League", and the partnership between F1 and Tommy Hilfiger.
Read moreSports Ticker #102: Giant joint streaming venture, UEFA's environmental efforts and Casemiro's move to Adidas – a speed read of commercial updates from the sports world
In a fortnight which saw the Super Bowl LVIII become the most-watched American TV event since the moon landing, Sir Jim Ratcliffe complete his £1.3bn Manchester United deal, and Emirates announce a multi-year partnership deal with Wimbledon, we bring you updates on UEFA's greenest tournament yet, Casemiro parting ways with Nike, and the upcoming launch of a new sports streaming platform.
Read moreSports Ticker #101: AB InBev's Olympic Gold, UEFA's commercial rights, and Snooker in Saudi Arabia – a speed read of commercial updates from the sports world
In a fortnight which saw F1 owner Liberty Media named the "World's Most Valuable Sports Empire 2024", the 2023 Rugby World Cup confirmed as the most-watched rugby event of all time, and the shock announcement of Lewis Hamilton's move to Ferrari, we bring you updates on AB InBev's Olympic partnership, UEFA's tender process for global commercial rights, and British Cycling's uphill struggle.
Read moreSports Ticker #100: Earps' SPOTY win and shirt sell out, smart ball company raises US$15m, and Unilever sponsors UEFA – a speed read of commercial updates
In a fortnight which saw Mary Earps win the Sports Personality of the Year 2023, FIFA receive three Women's World Cup 2027 bids, and Endeavor invest in Chess.com, we bring you updates on the first Lioness to trade mark her name, the ground-breaking Guinness Six Nations sponsorship, and a multi-year broadcasting deal between TNT and Formula E.
Read moreSports Ticker #99: Golf's big hitters, Women's FA breakaway and tennis elite tour – a speed read of commercial updates from the sports world
In a fortnight which saw the Premier League agree a new £6.7 billion deal with Sky and TNT Sports, France named the preferred candidate for the 2030 Winter Olympic and Paralympic Games, and 518 million people watch the ICC Cricket World Cup live through Disney Star, we bring you updates on Trent Alexander-Arnold's £26 million Adidas deal, new rules for golf balls, and a potential F1-style tennis tour.
Read moreSports Ticker #98: Sports Business Awards 2023, Las Vegas Grand Prix, and the brands changing the world through sport
In a fortnight which saw Manchester City post record revenue and profits, Everton receive a points deduction relating to P&S issues, and the League of Legends World Championship become the most watched esports tournament, we bring you updates on the Sports Business Awards 2023, Las Vegas Grand Prix and Kansas City Chiefs' new relationship (no, not that one…).
Read moreSports Ticker #97: Esports World Cup 2024, the increasing value of women's sports and European Super league
In a fortnight which saw DAZN secure exclusive F1 rights in Spain until 2026, Jude Bellingham become the first England player to win the Kopa Trophy for best performing under-21 player in the world, and FIFA ban Luis Rubiales for three years from all football activity, we bring you updates on Saudi Arabia's new Esports World Cup, planned increases in investment in women's sports and the marketing value of influencer athletes.
Read moreSports Ticker #96: Russia's Olympic suspension, FIFA's five time zones and 2023's most marketable athlete – a speed-read of commercial updates from the sports world
In a fortnight which saw the first female referee of a men's international match at Wembley, Saudi Arabia launch its World Cup 2034 bid and NZ's All Blacks named the world's most valuable rugby team, we bring you updates on the suspension of the Russian Olympic Committee, the return of UK professional netball and the potential five time zones of the FIFA World Cup 2023.
Read moreSports Ticker #95: female F1 test-driver, blockchain in cricket and Berlin marathon disruption – a speed-read of commercial updates from the sports world
In a fortnight which saw a delay in the implementation of the National Football Agent Regulations in England pending the resolution of private arbitral proceedings, and the release of the Beckham documentary on Netflix, we bring you updates on the first female F1 test driver in 5 years and disruption to the Berlin marathon by climate protestors. We also cover the Rugby World Cup's potential new pay wall, the use of blockchain in cricket and, of course, the sale of Travis Kelce's American Football jerseys rocketing 400% thanks to Taylor Swift.
Read moreSports Ticker #94: World Rugby fantasy league game, all-green PGA and PSG to open first UK store – a speed-read of commercial updates from the sports world
In a fortnight which saw Oscar Piastri celebrate the extension of his McLaren contract until the end of 2026 with a podium finish in Japan, and Mary Earps be awarded England Women's Player of the Year, we bring you updates on World Rugby's new fantasy league game and BMW PGA's commitment to be the first sports TV production to be powered entirely by green hydrogen. We also cover Unity Engine's proposal to introduce fees to game developers and the La Liga shirt sponsorship of Clwb Pel Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.
Read moreSports Ticker: Farrell red card reversal revoked and Earps shirts hit the shelves – a speed-read of commercial updates from the sports world
In a fortnight which saw the football transfer window slam shut and the start of the Rugby World Cup, we bring you updates on QSI's agreement to acquire the World Padel Tour and the re-instatement of the decision to give a red card to Owen Farrell, ruling him out of England's first two matches. We also feature stories on Mary Earps' shirt finally being made available for sale and England women's cricket team having their match fees increased to equal those of the men's team.
Read moreSports Ticker: Microsoft warns of cyber risks at sports events and ESPN enters sports gambling market – a speed-read of commercial updates from the sports world
In a fortnight which saw the Lionesses suffer a gut-wrenching defeat in the World Cup Final and the start of the World Athletics Championships, we bring you updates on Microsoft issuing a warning on the risk of cyberattacks at sports events and ESPN entering the sports gambling market. We also feature stories on La Liga making an official complaint about Qatar's funding of PSG and Barcelona's new content creation website.
Read moreSports Ticker: Women's World Cup smashes records, Paris Olympics share carbon commitments, and FIFA wins case against football agents – a speed-read of commercial updates from the sports world
In a fortnight which saw England advance to the quarter-finals in the Women's Football World Cup and the start of the Cycling World Championships in Glasgow, we bring you updates on the Women's Football World Cup smashing TV viewing figure records and the Paris Olympic Committee's carbon cutting commitments. We also feature stories on Manchester United's new deal with Adidas, Juventus' disqualification from the Europa League and the media rights for snow sports being centralised for the next 8 years.
Read moreSports Ticker: Commonwealth Games thrown into doubt, Al-Hilal bid for Mbappe and Pepsi partners with EA Sports FC – a speed-read of commercial updates from the sports world
In a fortnight which saw the FIFA Women's World Cup kick off, Ben Harman cruise to victory in The Open and England's attempted comeback in the Men's Ashes fall painfully short, we bring you updates on the uncertainty surrounding the Commonwealth Games and the world record bid for Mbappe. We also feature stories on a mooted women's Champions League in cricket and a new partnership between Pepsi and EA Sports FC.
Read moreSports Ticker: F1 Alpine secures funding and sports tech VC investment shows signs of a bounceback – a speed-read of commercial updates from the sports world
In a fortnight which saw the men's England U21s football team triumph in the Euros and the start of Wimbledon, we bring you updates on Caster Semenya's victory in the European Court of Human Rights, and investments in F1 and the sports tech sector. We also feature stories on a record-breaking start to the Women's Ashes and the Tour de France starting to incorporate ChatGPT.
Read moreSports Ticker: IOC and WIPO partner to promote IP use, and Sony and Fnatic join forces in new global partnership – a speed-read of commercial updates from the sports world
In a fortnight which saw the starts of both the Men's and Women's Ashes series, as well as the publication of the long awaited and very critical report from the Independent Commission for Equity in Cricket as to the state of the sport, we bring you updates on a new framework for IP use and management in sport and an exciting new partnership between Sony INZONE and Fnatic. We also feature stories on a partnership between SailGP and Oracle, a Twitch star signing a $100m deal with a competitor and the results of an intriguing study into heading in football.
Read moreSports Ticker: Golf's surprise merger, World Curling’s makeover and French Open v online abuse – a speed-read of commercial updates from the sports world
In a fortnight which saw Novak Djokovic win the French Open to claim his 23rd Grand Slam title and Manchester City defeat Inter Milan in the Champions League final, we bring you updates on the big news in the world of golf, the Premier League's prosecution of illegal streamers, and the French Open's strategy to combat player cyberbullying. We also feature stories on the World Curling Federation's plans for modernisation and Wrexham AFC's new stadium sponsors.
Read moreSports Ticker: YEEZY back on sale, a new anti-piracy task force and PUMA to outfit F1 – a speed-read of commercial updates from the sports world
In a fortnight which saw Manchester City win the Premier League trophy and flooding in northern Italy cancel the F1 Imola Grand Prix, we bring you updates on Unilever's sponsorship of the FIFA Women's World Cup, a new taskforce to tackle sports streaming piracy and PUMA becoming the official outfitter of Formula 1. We also feature stories on Adidas' plan for its remaining YEEZY stock and Women's World Rugby's partnership with Gallagher.
Read moreSports Ticker: Introducing EA Sports FC, GB Boxing splits from IBA and SailGP partners with IMG – a speed-read of commercial updates from the sports world
In a fortnight which saw England defeat France in the Women's Six Nations in front of a record-breaking crowd and Andy Murray take his first tennis title since 2019, we bring you updates on EA Sports FC, Team GB's break from the International Boxing Association and SailGP's partnership with IMG. We also feature stories on the world's first para-astronaut and the Sport Industry Awards.
Read moreSports Ticker (27 April 2023) – PL gambling sponsor ban, WWE x UFC merger and Schumacher's AI interview – a speed-read of commercial updates from the sports world
In a fortnight which saw Corach Rambler win the Grand National, the UK & Ireland submit its bid to host the UEFA Euro 2028 men's tournament, and 48,000 runners take to the streets for the London Marathon, we bring you updates on Spotify's new integration with Strava and Team GB's collaboration with Birds Eye. We also feature stories on a controversial AI-generated interview with Michael Schumacher and our own Kate O'Malley's sub-three hour marathon success.
Read moreSports Ticker (12 April 2023) – EFL broadcasting rights, HSBC and EXCEL team up and Russia's athletics ban – a speed-read of commercial updates from the sports world
In a fortnight which saw the Masters 2023 contested by golfers from both the PGA and LIV Golf, Anthony Joshua claim a points victory over Jermaine Franklin and Gwyneth Paltrow cleared of charges in her ski lawsuit (Ticker 82), we bring you updates on the proposed equal gender Formula 1 team and World Athletics' decision on Russian athletes. We also feature stories on Aleksandar Mitrovic's punishment for pushing a referee and the NHL's new official outfitter.
Read moreSports Ticker (31 March 2023) – Cadbury's football partners, Pitch invests in D&G and World Rugby on tackle height – a speed-read of commercial updates from the sports world
In a fortnight which saw the Irish rugby team claim a 4th Grand Slam at the Six Nations and Galopin Des Champs win the Gold Cup at Cheltenham, we bring you updates on World Athletics' ruling on transgender athletes and Cadbury's deals with Chelsea FC and Manchester United. We also feature stories on TikTok joining forces with MLS and Gwyneth Paltrow's 2016 ski incident.
Read moreSports Ticker (17 March 2023) – Spurs / F1 partnership, Cricket broadcasting rights purchases, and England Athletics' clothing partnership – a speed-read of commercial updates from the sports world
In a fortnight which saw the England men's rugby team suffer a record defeat to France in the Six Nations, we bring you updates on F1's new partnership with Tottenham Hotspur and broadcast agreements for the IPL and WPL. We also feature the suspension of Gary Lineker from Match of the Day and England Athletics' new clothing partnership.
Read moreSports Ticker (1 March 2023) – New football regulator, BT Sport and Eurosport merger and LaLiga docuseries – a speed-read of commercial updates from the sports world
In a fortnight which saw the UK Government present early details of its eagerly awaited plans to regulate the football industry, and the PGA and LPGA announce a new annual mixed-team golfing event, we feature updates on the BT and Eurosport merger, the newly announced Netflix docuseries on LaLiga and the NBA's new live avatar experience app feature.
Read moreSports Ticker (15 February 2023) – Tackle law changes, Man City financial breach allegations and Ford's return to F1 – a speed-read of commercial updates from the sports world
In a fortnight which saw Kansas City Chiefs defeat the Philadelphia Eagles in a thrilling 38-35 Super Bowl contest, Chelsea's spending spree continue with the signing of Benfica’s Enzo Fernández for British record £106.8m fee, and the completion of Jim O'Toole and James Sandford's purchase of Worcester Warriors (and the various back and forth on what that means for the future of Worcester or Sixways RFC), we bring you updates on Ford's re-entrance into F1, the RFU's decision to seek club guidance on tackle law changes, and more.
Read moreSports Ticker (6 February 2023) – Equal pay in Welsh football, Meta VR sports, and Gloucester Rugby's net zero ambition – a speed-read of commercial updates from the sports world
In a fortnight which saw the Football Association of Wales reach an equal pay agreement, we feature stories on Meta's foray into the NBA and Rugby World Cup and Team GB's renewal of its licensing agreement. We also bring you updates on Gloucester Rugby's strive for net zero and Sir Jim Ratcliffe's bid for Manchester United.
Read moreSports Ticker (19 January 2023) – Winter Olympics environmental concerns, FIFA caps agent fees, and YouTube & NFL deal – a speed-read of commercial updates from the sports world
In a fortnight which saw FIFA publish the anticipated new regulations on football agents, we feature stories on the Winter Olympics decision to delay selection for the 2030 games amidst environmental worries and on Youtube's £11.6bn deal with the NFL. We also bring you updates on Fanatic's decision to divest its 60% stake in NFT company Candy Digital, and reports that LIV Golf may offer UK broadcasting rights for free.
Read moreSports Ticker (15 December 2022) – Fury vs Chisora sponsorship, FIFA World Cup viewership and £400m bid for The Hundred – a speed-read of commercial updates from the sports world
In a fortnight which saw England defeated by France in the Qatar 2022 World Cup quarter-finals, we bring you updates on the £400m bid for The Hundred, EE and EXCEL Esports' sponsorship renewal and BetFred's sponsorship of the Fury v Chisora heavyweight title fight. We also feature updates on beIN MENA's record breaking Qatar 2022 World Cup viewership and the innovative AI generated art based on world cup match outcomes that will become NFTs.
Read moreSports Ticker (30 November 2022) – new women's F1 academy, government reviews broadcasting of major sporting events and Real Madrid's theme park in Dubai – a speed-read of commercial updates from the sports world
In a fortnight which saw the Qatar 2022 World Cup kick off, we bring you updates on the launch of a new all-female F1 academy, the announcement of a government review as to whether major sporting events should be free to view, and Sky and Channel 4's deal to broadcast the T20 World Cup. We also cover the development of a Real Madrid theme park in Dubai and record-breaking viewership of USA v England in the World Cup.
Read moreSports Ticker (16 November 2022) – Hope for Wasps and Worcester, Hamilton's production company and Man City record revenues – a speed-read of commercial updates from the sports world
In a fortnight which saw the Red Roses fall agonisingly short in a brilliant Women's Rugby World Cup final against hosts New Zealand, and Man United reportedly taking legal advice before responding to Ronaldo's TalkTV interview, we bring you updates on Amazon's sponsorship deal with Sage and BT, and the BBC's acquisition of broadcasting rights for the Billie Jean King Cup. We also cover reports of a Liverpool FC sale and Manchester City's record-breaking revenue.
Read moreSports Ticker (2 November 2022) – McLaren's advertising partnership, Yupp TV T20 rights and European Super League claim – a speed-read of commercial updates from the sports world
In a fortnight which saw 29 football clubs urge the Government to “save football” with plans for an independent regulator, and Red Bull entering an Accepted Breach Agreement after exceeding the $145m budget cap in 2021 (leaving Mercedes, Ferrari and others reportedly upset with the sanctions), we feature updates on McLaren's digital advertising partnership and YuppTV's exclusive broadcast rights for the ICC T20 World Cup. We also look at the claim being reportedly brought by some of the European Super League clubs against UEFA and FIFA, and Apple's interest in the ATP and WTA tours.
Read moreSports Ticker ( 20 October 2022) - Shell's cycling partnership, F1 budget breach and Wasps administration – a speed-read of commercial updates from the sports world
In a fortnight which saw Max Verstappen named F1 World Champion and amendments to ICAS' sports-related arbitration rules, we feature updates on the partnership deal reached between Shell and British Cycling, Wasps entering administration and the consequential redundancies, the £120m takeover of Bournemouth AFC and controversy over findings that Red Bull has reportedly breached F1's budgeting caps.
Read moreSports Ticker (6 October 2022) – Apple's NFL deal, struggling rugby clubs and Olympic boxing in danger – a speed-read of commercial updates from the sports world
In a fortnight which saw Apple strike a $50m annual deal with the NFL, we feature updates on a damages claim by fans following the chaos at the UEFA Champions League final, the financial difficulties facing Wasps and Worcester Warriors, West Brom's Women's team's important decision to play in navy (rather than white) shorts to ease concerns players may have about being or coming on their period whilst playing, and the possibility that boxing will not feature at the 2028 Summer Olympics.
Read moreSports Ticker (22 September 2022) - sport pays respect to the Queen, F1 Shake-ups & rugby's gender equality partnership – a speed-read of commercial updates from the sports world'
In a fortnight which saw the death of Her Majesty Queen Elizabeth II, we provide an update on how the sporting world reacted. We also feature updates on Audi's bid to enter Formula 1, Word Rugby's gender equality driven collaboration, Guild Esports' renewed partnership with Samsung and Saatchi & Saatchi's deal with the NBA to become its European advertising partner.
Read moreSports Ticker: ITV's NFL and LaLiga coverage, AJ Bell Tour of Britain and PGA Tour updates - a speed-read of commercial updates from the sports world
In a fortnight which saw Olympique Lyonnais snatch-up the 2022 Women's International Championships Cup following a 4-0 win over C.F.Monterrey, we feature updates on Tiger Woods and Rory McIlroy's new golf league to be launched in collaboration with the PGA Tour and the results of the 2022 European Championships. We also provide updates on ITV's expansion of its broadcasting rights to the NFL and LaLiga, Arsenal's extended partnership with the Japanese video game company Konami and Sir Lewis Hamilton's share in the NFL's Denver Broncos. As always, if there are any issues on which you'd like more information (or if you have any questions or feedback), please do let us know or get in touch with your usual contact at RPC.
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