Helen Yost
Senior Associate
Helen is a specialist in data protection and privacy law, providing strategic advice to clients on their data protection compliance projects, as well as high risk and novel data processing (including those involving AI). Helen also helps clients draft and negotiate data transfer and processing agreements, where her background as a commercial lawyer in particular comes into play. Helen acts for a broad range of clients with a focus on the technology, insurance, financial services and retail and consumer sectors.
"In a world of increasingly complex data privacy laws, I provide pragmatic advice and commercial solutions to my clients."
"I regularly advise both national and international clients on cross-border data protection issues, including in the context of data transfers, direct marketing and international compliance projects. As part of this, I coordinate advice from our partner firms around the world on multi-jurisdictional projects.
Strong client relationships are very important to me. In a world of increasingly complex data privacy laws, I provide pragmatic advice and commercial solutions to my clients. I strive to understand a client's business and also the people behind it.
I am qualified as a solicitor in England & Wales and as an attorney in Massachusetts, USA. I hold the International Association of Privacy Professional's CIPP/E qualification in data protection law."
Helen's recent work highlights:
Advising a global retail business on a broad review and updates to its privacy practices and use of cookies, including reviewing and updating its key compliance documents and coordinating advice from multiple jurisdictions
Providing regular advice to a large insurer's data protection team, including in relation to its commercial contracts, intra-group data sharing agreement and data protection compliance queries.
Advising a large specialist retailer on significant changes to its direct marketing strategy, including in relation to formulating its consumer-facing notifications
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Recommended for Media, Digital content and social – Legal 500 UK 2025
Recommended - Legal 500 UK 2025
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Expertise sectors
Retail & Consumer, Technology, Media & Telecoms
Expertise services
Regulatory, Data Advisory , Product Regulation
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